MSP Business School

A podcast geared to Technology Service Providers where we bring you strategies and tactics to grow your business and build a winning culture.

This podcast helps MSPs and MSSPs accelerate their business through strategies, tips, and tactics to drive sales, marketing, and account management.

Join our host, Brian Doyle, with a new episode every Tuesday!

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Show Website: https://mspbusinessschool.com/ Guest Name: Zack Keeney LinkedIn page: https://www.linkedin.com/in/zacharykeeney/ Company: TriUnity Strategies Website: https://triunitystrategies.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ In this engaging episode of MSP Business School, host Brian Doyle talks with Zack Keeney from Triunity Strategies. Zack shares his inspiring journey from growing up in a challenging environment to excelling in the corporate world with Domino's, where he developed robust operational and leadership skills. This episode unpacks Zack's life experiences and his passion for empowering others through Triunity Strategies, a company focused on providing leadership and skill development programs at no cost to individuals. The conversation further explores the significant gaps in training within the MSP sector and how Triunity Strategies aims to bridge these through strategic business support and personal development initiatives. Zack elaborates on his approach to fostering skills within the community, targeting those from various backgrounds, and creating better pathways for professional growth. This episode focuses on addressing common challenges MSPs face, like resource allocation, and Zack's philosophy of placing "aces in their places" for enhanced operational efficiency. ### Key Takeaways: * Leadership Development Programs: Triunity's initiatives draw inspiration from industry programs like those at Domino's, offering free leadership and skills development opportunities to empower individuals. * Addressing Skills Gaps: The MSP industry struggles with a disparity between available skills and market needs, and Zack's company works to bridge this gap by equipping clients with vital skills. * Understanding Work Environment Dynamics: Zack emphasizes the importance of a supportive work culture that values employees, citing it as crucial for retention and worker satisfaction. * Empowering MSPs in Growth: Triunity Strategies offers strategic solutions for MSPs, helping improve operations, structure, and team accountability, thereby fostering sustainable growth. * Innovative Community Empowerment: By creating programs aimed at educating and empowering individuals from varied socio-e Sponsor vCIOToolbox: https://vciotoolbox.com
Zack Keeney - Bridging the Skills Gap: Empowering Tomorrow's IT Leaders
Show Website: https://mspbusinessschool.com/ Guest Name: Dan Tomaszewski LinkedIn page: https://www.linkedin.com/in/dantomaszewski/ Company: Everything MSP Website: https://everythiingmsp.com Host Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Welcome to the latest episode of the MSP Business School Podcast featuring Brian Doyle and guest Dan Tomaszewski from Everything MSP. Listeners will be captivated by the dynamic conversation that flips the usual script—a reflection on the shared experiences of being both the interviewer and the interviewee. Brian and Dan delve into the evolution of MSPs and highlight the critical need for community among them through initiatives like Everything MSP. Dan shares his entrepreneurial journey from high school businesses to founding an MSP, painting a vivid picture of his career rooted in technology and marketing. The episode is brimming with insights into the MSP community's response to the COVID-19 pandemic. Emphasizing community strength, Dan talks about launching Everything MSP to facilitate discussion and growth for MSPs worldwide. From WTF Wednesdays to A Very Merry MSP Holiday, Everything MSP is presented as an invaluable resource for IT professionals seeking collaboration and innovation. Throughout the episode, SEO-optimized discussions touch on key MSP challenges, the concept of "coopetition" in the IT space, and strategies for fostering a collaborative environment in the rapidly evolving tech landscape. ### Key Takeaways: * Entrepreneurial Roots: Dan Tomaszewski's journey from school-time businesses to leading an MSP highlights the importance of passion for technology and entrepreneurship. * Community Impact of Everything MSP: The COVID-19 pandemic underscored the role of Everything MSP in providing daily support and resources, evolving into a thriving hub for MSP collaboration. * Benefits of Collaboration: The episode emphasizes "coopetition," where MSPs and vendors help each other grow through sharing knowledge and collaboration. * Resources for MSPs: Everything MSP offers various free resources such as peer group discussions, educational webinars, and networking opportunities to empower MSPs. * Engaging Events: Initiatives like WTF Wednesdays provide MSPs with crucial insights into legal, marketing, sales, and more, while A Very Mer Sponsor vCIOToolbox: https://vciotoolbox.com
Dan Tomaszewski | The Power of MSP Communities: Thriving Through Connection
Show Website: https://mspbusinessschool.com/ Guest Name: Paul Daigle LinkedIn page: https://www.linkedin.com/in/pauldaigle100/ Company: BizAdvisoryBoard Website: https://bizadvisoryboard.com/ Host Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Brian Doyle is joined by Paul Daigle from bizadvisoryboard.com to discuss navigating the MSP landscape. Paul shares insights on transitioning from a VAR to an MSP, growth through acquisitions, and the importance of specialization in markets. They delve into the challenges of scaling MSP businesses, focusing on moving through financial peer groups, and understanding business valuation. Paul introduces tools to help MSPs assess their business worth and provides guidance on accelerating growth. This episode is packed with practical advice for MSP owners aiming to enhance their strategic direction and value. Sponsor vCIOToolbox: https://vciotoolbox.com
Paul Daigle | Scaling Success: The Blueprint to Elevating Your MSP
Show Website: https://mspbusinessschool.com/ Guest Name: Doug Kreitzberg LinkedIn page: https://www.linkedin.com/in/dougkreitzberg/ Company: Seedpod Cyber Website: https://seedpodcyber.com/ Name: Matthew Koenig LinkedIn page: https://www.linkedin.com/in/mkkoenig/ Company: Nodeware Website: https://nodeware.com/ Name: Sean Lardo LinkedIn page: https://www.linkedin.com/in/seanlardo/ Company: ConnectWise Website: https://connectwise.com Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ In this engaging episode of the MSP Business School podcast, host Brian Doyle welcomes Doug Kreisberg of Seed Pod Cyber as the final finalist in the cyber insurance-focused pitch competition. Doug, joined by recurring guest Sean Lardo and coach Matt, discusses the significance of cyber insurance within the MSP space. Brian humorously acknowledges Sean's growth as a regular contributor on the show before diving deep into how Seed Pod Cyber's innovative solutions are bridging critical gaps in the industry. Matt, a coach from across the globe, shares insights from Tokyo, Japan, adding a multicultural dimension to the lively discussion. The conversation highlights the critical role of proactive risk management in safeguarding businesses against cyber threats. "There is something sexy about getting your claim paid in full," Brian states, emphasizing the importance of comprehensive cyber policies. With less than three weeks to the finals at It Nation, Doug draws attention to how Seed Pod Cyber is elevating MSPs' capabilities by facilitating conversations around cyber liability insurance. The competition underscores each contestant's unique narrative, promising an intense showdown with Doug's product potentially emerging as a frontrunner. ### Key Takeaways: * **Cyber Insurance Importance:** Cyber insurance is vital to safeguarding businesses, especially SMBs, post-breach, potentially saving their existence. * **MSP Empowerment:** Seed Pod Cyber aids MSPs in risk conversations, offering insightful tools to guide clients on cyber policies. * **Product Differentiation:** Understanding and explaining the coverage details of insurance policies can set MSPs apart in client interactions. * **Market Positioning:** Matt emphasizes the sexiness of a product that ensures clients' claims will be paid, illustrating market needs. * **Integration and Involvement:** The show discusses vendors' integration within MSP offerings, maintaining efficiency and agnosticism. ### Key Takeaways: * **Cyber Insurance Importance:** Cyber insurance is vital to safeguarding businesses, especially SMBs, post-breach, potentially saving their existence. * **MSP Empowerment:** Seed Pod Cyber aids MSPs in risk conversations, offering insightful tools to guide clients on cyber policies. * **Product Differentiation:** Understanding and explaining the coverage details of insurance policies can set MSPs apart in client interactions. * **Market Positioning:** Matt emphasizes the sexiness of a product that ensures clients' claims will be paid, illustrating market needs. * **Integration and Involvement:** The show discusses vendors' integration within MSP offerings, maintaining efficiency and agnosticism. Sponsor vCIOToolbox: https://vciotoolbox.com
Pitch IT 24 | Doug Kreitzberg, Seedpod Cyber
Show Website: https://mspbusinessschool.com/ Guest Name: Daniel Ellis LinkedIn page: https://www.linkedin.com/in/djwellis/ Company: PC Powesave Website: www.pcpowersave.com Name: Sean Lardo LinkedIn page: https://www.linkedin.com/in/seanlardo/ Company: ConnectWise Website: www.connectwise.com Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox Daniel Ellis is a seasoned professional in the IT industry, having founded an MSP (Managed Service Provider) in the early 2000s. With extensive experience in the field, he developed PC Power Save, a software solution designed to optimize energy consumption in computer systems. His journey from a small IT support startup to a potential innovator in the tech space exemplifies his commitment to sustainability and efficiency in technology use. ### Episode Summary: In this engaging episode of MSP Business School, the hosts Brian Doyle and Sean Lardo trade places, and Sean takes over the hosting duties. Together they delve into the innovative world of Daniel Ellis, one of the finalists of Connectwise's Pitch It program. They explore Daniel's journey from spearheading an MSP to developing a groundbreaking product aimed at reducing energy consumption for organizations. As the panelists highlight, the Pitch It program serves as both a competitive platform and an incubator for tech-based startups, helping entrepreneurs like Daniel refine their business strategies and product offerings. The conversation takes listeners through the intricacies of PC Power Save, a tool designed to minimize energy wastage across computer systems. The discussion dives into the cost-efficiency and sustainability benefits of adopting such technology in large institutions like schools. Punctuated with humor and real-world anecdotes, the episode offers insights into the broader industry dynamics, where cooperation among MSPs and vendors fosters shared growth and innovation. With the Pitch It finals looming, Daniel, guided by Brian's coaching, is set to showcase his energy-efficient solution on a grand stage. ### Key Takeaways: * Pitch It Program: The initiative by Connectwise is more than a competition; it acts as both an incubator and accelerator for tech-based startups in the MSP domain. * Product Innovation: Daniel Ellis's PC Power Save stands out as a solution for organizations wanting to save on energy costs and minimize carbon footprints by optimizing computer energy usage. * Public Speaking Tips: Preparation for tech showcases involves rigorous practice, audience engagement techniques, and mastering on-stage presence to win hearts and minds. * Industry Collaboration: The IT MSP sector thrives on cooperation where competitors often work together to tackle bigger challenges collectively. * Cultural Reflect: The episode humorously reflects cultural nuances between UK and US professional communications, emphasizing authenticity in business Sponsor vCIOToolbox: https://vciotoolbox.com
Pitch IT 24 | Daniel Ellis, PC Powersave
Show Website: https://mspbusinessschool.com/ Guest Name: Zach Kromkowski LinkedIn page: https://www.linkedin.com/in/securityzachkromkowski/ Company: Senteon Website: https://senteon.co/ Name: Bobby Jacobs LinkedIn page: https://www.linkedin.com/in/bobbyjacobs/ Company: Thread Website: https://www.getthread.com/ Name: Sean Lardo LinkedIn page: https://www.linkedin.com/in/seanlardo/ Company: ConnectWise Website: https://connectwise.com Host Brian Doyle: https://www.linkedin.com/in/briandoylevciotoolbox/ Join Brian Doyle and special guests Bobby Jacobs from Thread and Zach Kromkowski from Senteon, as they delve into the intricacies of the Connectwise Pitch It competition. In this captivating episode, you will get an insider's view of what it takes to succeed in a Shark Tank-like contest designed for startup vendors who support the MSP (Managed Service Provider) space. Bobby and Zach discuss the nuances of pitching, their experiences in the competition, and invaluable advice for aspiring entrepreneurs. Sean Lardo, the mastermind behind the Pitch It program, adds depth with his industry insights and overarching strategies. In the Pitch It competition, 26 vendors undergo a rigorous selection and presentation process, culminating in a thrilling live pitch-off at IT Nation Connect. Bobby Jacobs, who led Thread to victory last year, emphasizes the necessity of articulating your product's value succinctly. Zach Krumkowski, whose company Senteon automates security policy enforcement, shares his strategic approach to reaching the finals. The conversation dives deep into how early-stage tech companies can scale through community engagement and partnership, all while maintaining a focus on solving real-world problems. The discussion also illuminates the role of Connectwise and other industry giants in facilitating the growth of innovative startups. It’s not just about winning the prize money but leveraging the platform to make industry connections that can exponentially grow your business. This episode is a treasure trove of practical advice, motivational stories, and strategic insights beneficial for anyone in the MSP ecosystem or looking to break into the tech world. Key Takeaways * Importance of succinctly conveying your product's value to prospective clients and judges. * How the Connectwise Pitch It competition can accelerate startup growth by providing exposure and fostering partnerships. * Real-world experiences and strategies from past winners and finalists. * The critical role of community engagement and customer feedback in refining your product. * Practical advice for startups on how to navigate early-stage challenges and scale effectively. Sponsor vCIOToolbox: https://vciotoolbox.com
PitchIT 24, The Finalists | Zach Kromkowski - Senteon
Show Website: https://mspbusinessschool.com/ Guests: Names: Sean Lardo, Andrea Barrow, Sam Hoyen LinkedIn page: https://www.linkedin.com/in/seanlardo/ https://www.linkedin.com/in/andreabarrow/ https://www.linkedin.com/in/sam-hoyen-4711611a4/ Company: ConnectWise Website: https://www.connectwise.com/theitnation/pitchit **Sean Lardo**: Associate Evangelism Director at IT Nation Connectwise, Sean Lardo plays a pivotal role in fostering relationships and driving the PitchIT program. His background in the MSP industry and passion for developing new tech companies make him an influential voice in the space. **Andrea Barrow**: Senior Manager of Event Program and Partners at Connectwise, Andrea brings vast experience in community engagement and event management. She oversees the Invent program, providing valuable resources and support to vendors and participants in PitchIT. **Sam Hoyen**: New to the Connectwise PitchIT team, Sam Hoyen has Episode Summary: Welcome to another insightful episode of MSP Business School, hosted by Brian Doyle. Today’s episode features an in-depth discussion with the Connectwise PitchIT team, including Sean Lardo, Andrea Barrow, and Sam Hoyen. As they gear up for IT Nation Connect, the team shares the excitement and challenges of the PitchIT competition, where innovative startups compete for the top spot. This year’s PitchIT program saw a diverse group of finalists, each representing different segments of the tech industry. Sean Lardo emphasizes the evolution and improved quality of contestants, while Andrea Barrow highlights the importance of community and collaboration among participants. The conversation delves into the unique strengths of each finalist and the supportive environment that PitchIT fosters, encouraging innovation and growth. The episode also explores the Connectwise Invent program, a crucial pathway for vendors to integrate with the Connectwise platform and gain the coveted stamp of approval. Andrea Barrow explains how the program supports vendors through technical guidance and security reviews. Sam Hoyen shares his excitement as a new team member and underscores the importance of community connections formed through events like ChannelCon's Crow’s Nest. ###Key Takeaways: * **PitchIT Program Evolution**: The quality and diversity of PitchIT contestants have significantly improved, showcasing a wide range of innovative solutions. * **Community Building**: Participants benefit from forming valuable connections with peers who are going through similar business challenges. * **Invent Program**: Connectwise’s Invent program provides essential technical and security support for vendors, ensuring high-quality integrations. * **Importance of Pitch Practice**: Competitors need to master different types of pitches (30-second, 1-minute, 5-minute) for various engagement scenarios. * **Event Highlights**: The success of ChannelCon’s Crow's Nest event demonstrates the power of networking and community support. Host: Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsors vCIOToolbox: https://vciotoolbox.com
ConnectWise PitchIT |Helping Build Communities and Relationships in the Startup World
Show Website: https://mspbusinessschool.com/ Guest Name: Brandi Bonds LinkedIn page: https://www.linkedin.com/in/brandi-bonds-998a676/ Company: Next Level Now Website: https://nextlevelnow.net/ Hosts Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ In this episode of MSP Business School, host Brian Doyle welcomes Brandi Bonds, Managing Partner of Next Level Now. Brandi brings her wealth of expertise in fractional CFO services to the table, discussing how MSPs can better manage their finances and increase profitability. With her extensive background in the industry, Brandi offers valuable insights into the financial challenges and opportunities MSPs face, especially in today’s competitive market influenced by mergers, acquisitions, and private equity firms. The conversation kicks off with Brandi sharing her background and journey into the MSP world. She then delves into the critical issue of how financial structuring can significantly impact a business’s valuation, particularly during acquisitions. Brandi emphasizes the importance of proper financial presentation and discusses common pain points MSPs encounter, such as improper expense classification and misunderstanding the accrual versus cash basis accounting. She also highlights the benefits of transit. Key Takeaways: * Proper Financial Structuring: Correctly setting up financial systems and understanding accrual versus cash basis can significantly enhance business valuation. * Importance of Utilization: Tracking employee utilization accurately can help optimize staffing and improve profitability. * Advantages of Fixed Fee Billing: Shifting from hourly to fixed fee contracts can stabilize revenue, simplify billing, and increase business valuation. * Investment Decisions: Borrowing when you don't need it and utilizing reliable financial forecasting tools are crucial for prudent business investments. * AI and MSPs: Integrating AI can streamline routine tasks, yet maintaining personal connections with clients remains vital. Sponsors vCIOToolbox: https://vciotoolbox.com
Brandi Bonds | Maximizing Your MSP's Value: Secrets from a Fractional CFO
Show Website: https://mspbusinessschool.com/ In this episode of MSP Business School, Brian Doyle dives into the concept and structure of the "Office of VCIO," drawing parallels from the enterprise-level office of CIO. Originally presented as part of a webinar, this detailed discussion outlines the significance of having a cohesive team approach to delivering Quarterly Business Reviews (QBRs), Strategic Business Reviews (SBRs), and other essential fractional VCIO services. Brian emphasizes that while tools such as VCIO Toolbox can facilitate this process, any MSP can implement these principles to evolve their service offerings and better meet client needs. By structuring a team where different roles such as engineers, VCISOs, customer success managers, and executives are clearly defined, MSPs can ensure more efficient project management and customer satisfaction. Brian provides insights into how this model not only helps in maintaining strong client relationships but also opens up avenues for new recurring revenue streams. He discusses the importance of regular check-ins, risk management, and continuous education to keep clients informed and engaged. Additionally, the episode explores leveraging assets and risk management to drive informed decision-making and sales. Key Takeaways: * The office of VCIO model promotes a team-based approach to client management, ensuring cohesive and comprehensive service delivery. * Engineers play a critical role in the QBR process, and their timely assessments are crucial for identifying gaps and driving projects. * The VCISO role is becoming increasingly vital in MSPs with a growing focus on security and compliance, offering opportunities for new recurring revenue streams. * Customer Success Managers help maintain strong client relationships by collecting feedback and keeping customers informed and engaged. * Effective VCIO programs require executive buy-in and support to handle escalations and ensure that the QBR process remains a priority. Hosts Brian Doyle: https://www.linkedin.com/in/briandoylemetathinq/ Sponsors vCIOToolbox: https://vciotoolbox.com
Building a Collaborative Office of VCIO for Enhanced Customer Management
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