Episode 11
Breaking Down the Sales Prospecting Process
Cold calling and prospecting is the toughest job a sales person has. To build a solid sales funnel and maximize your earnings you need to have a defined process for prospecting and we will share one with you.
About This Episode
Today’s we break down the prospecting process, how to get organized, focused, and targeted in your plan.
Robb kicks off the conversation with the concept of the Dream 250, a process OSR Manage and their sales teams live by. This process helps you get laser focused and find those valued relationships each sales rep requires.
Tim discusses tactics to get to those target prospects. We dive into a multi-channel approach to sales prospecting and using cold-calls as intelligence gathering. It’s not easy to get to your best prospects and the process helps you make each step a valuable exercise on the way to engaging your target.
We then engage on how to qualify MSP clients so prospecting time is not wasted on low value targets. We discuss the information you need to obtain and when to cut a prospect loose.
We also address the common sales gripe, “the leads are no good and I don’t have enough”. The truth is not the leads, but your approach and mindset will really dictate success. Most reps give up on a lead to early and we discuss what the proper expectation should be (psst….its not 3 calls).
OUR SPONSORS
Related Episodes
Masterclass – The Emerging Role of the vCIO in Account Management
Episode 47 Masterclass "The Emerging Role of the vCIO in Account Management" A strong account management plan is critical to long term customer success. The vCIO role leads the charge in managing the client relationship. Today we discuss how to build your vCIO...
Roundtable Discussion: Prospecting in a Post-Pandemic Climate
Episode 46 Virtual Roundtable Discussion "Prospecting in a Post-Pandemic Climate" AS a follow up to our Special Edition episode last week and at the request of our listeners, this week's epsiode focuses on how to generate business and prospect in a post-pandemic...
Special Edition: Building a Post-Pandemic Sales Team
Episode 45 Special Episode "Building a Post-Pandemic Sales Team" Robb and Tim joined Brian on this month's VCIOToolbox Learning Series event. We are sharing this extra special episode of MSP Business School with you as the team goes in depth on what steps you...