How Marketing Creates Sales at Scale
Jimmy Hatzell of Quickpass shares how the right kind of marketing will boost your sales teams’ efforts and create sales at scale.
About This Episode
Not too many people make the leap from technical positions to the world of sales and marketing, but for Jimmy Hatzell of Quickpass, his background in IT serves as a major plus when developing content and marketing strategies.
In this episode, Jimmy shares his philosophy on marketing, explaining how the right kind of marketing will boost your sales teams’ efforts and create sales at scale.
1:46 – Jimmy starts us off by sharing his background and how he made the impressive and extremely rare transition from a technical expert with a degree in cybersecurity to a marketing director, including a stint in sales that completely changed his perspective and gave him a solid appreciation for the often unrewarding work that salespeople do.
6:31 – Jimmy shares how his technical background helps him create marketing content that resonates with the MSP community in a tangible way. He dives into his philosophy as a marketer, stressing the importance of working with and supporting the sales team, not overcomplicating things, and focusing on relationship building more than anything else.
11:46 – Brian asks Jimmy to explain what Quickpass does and how they help MSPs with cyber hygiene, both for their customers and internally in their own organizations. Jimmy gives several examples of poor cyber hygiene and how they help create an extra layer of protection.
17:43 – Jimmy, Brian, and Robb discuss the current climate when it comes to security and the MSP industry. They talk about how headlines both hurt and help the community, the receptiveness of clients to talk about security, and how MSPs are the only hope for the SMB market.
21:39 –Brian asks Jimmy what his current objective is at Quickpass and how they develop their product and service offerings. Jimmy reminds listeners that when it comes to cyber hygiene, identifying where you’re falling short and developing a plan are the most important first steps.
Roundtable – PitchIT
Episode 155 Roundtable PitchIT The subject of today's podcast provided a summary of the PitchIT program, explaining its nature and purpose.Hosts Tim McNeil Robb Rogers Brian Doyle Share Episode Instagram Facebook LinkedInListen on your favorite podcast...
Roundtable – A Few Tactics for Quick Revenue Growth
Roundtable Tactics for Quick Revenue Growth (rebroadcast, originally aired on 9/21/23) We are all looking for an edge, finding that growth hack. Today we discuss a few ways you can begin adding revenue tomorrow.Hosts Tim McNeil Robb Rogers Brian Doyle Share...
Roundtable – Using AI tools for Sales
Episode 154 Roundtable Using AI Tools for Sales The subject of today's podcast centers on the utilization of ChatGPT as an essential component of one's sales process.Hosts Tim McNeil Robb Rogers Brian Doyle Share Episode Instagram Facebook LinkedInListen on...