Episode 17
Eric Kiehn, C&W Technologies
“Using a Down Economy to Innovate and Succeed”
Eric Kiehn runs C&W Technologies, based out of Stuart, FLA. A 36-year service provider veteran he has seen multiple recessions and enjoyed economic turnaround. He has found often downturn can drive huge upaside if you stay on plan.
About This Episode
In today’s epiosode we speak with Eric Kiehn, the owner of C&W Technoligies. His service provider business has lasted 36 years and has seen good times and bad. Eric tells us about those experiences and the downturns often led to new revenue opportunities.
Eric speaks about how as he went into the last great recession in ’08 it opened up a new market in cloud services for his break-fix shop. Through the need to control costs it opened up a new recurring revenue model. In fact, cloud drove the MSP services vs. the other way around.
Eric also shares how peer groups changed his business and his life. How the feedback from peers, both inside the industry with other MSP’s, and with local business leaders shaped his leadership perspective and helped C&W Technologies innovate.
He then shares about C&W’s approach to the COVID-19 crisis. Change is more apt to happenduring these down periods and clients are open to ideas they may have rejected in the past. He adds that C&W Technologies built a list of 5 things they planned to accomplish to improve internally in the crisis.
On a personal level, Eric focused on learning as much as he could on PPP, not for his business, but to help guide others. It drew attention to him locally and drove new prosects into the top of his funnel.
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