Episode 84
Roundtable
What Should We Be Thinking About In 2022?

As we start this new year, we share the top three things we believe MSPs should be thinking about in 2022
About This Episode
Welcome to MSP Business School’s first episode of 2022!
We made it through another year, and as we look forward to this new year bringing a bit more normalcy and stability as the pandemic continues to wane, we wanted to share the top three things we believe MSPs should be thinking about in 2022.
2:10 – Robb starts us off by sharing his thoughts about the current landscape of sales and how to have an advantage in 2022. He stresses the importance of sales teams working in concert with their marketing team to create a multi-pronged approach to sales, exploring the role research should play in today’s cold calling strategy.
5:28 – Robb further explains the importance of research when it comes to sales in our current climate, highlighting the fact that a salesperson can no longer build brand awareness through telemarketing alone. Robb, Tim, and Brian discuss tools that salespeople can implement to automate certain elements of the sales process and coordinate their efforts with the marketing team.
8:44 – Tim shares a new development in cyber security that he believes could be a game changer for MSPs, their clients, and their partners in 2022. He talks about the opportunities available to MSPs who are willing to embrace new tools in our cloud-first world and how salespeople can use these new technologies to separate their MSPs from the competition.
14:15 – Brian presents his thoughts about how to greatly increase an MSP’s value with their clients by transitioning into a role that’s closer to a consultant or project manager. Rather than relying on the selling points of the past, helping businesses navigate concepts they may not understand and guiding them to the technology of tomorrow will not only increase revenue, but will also help deepen and strengthen an MSP’s relationships with its clients.
Related Episodes
Chris Johnson – Gaining Trust with Security Trustmark
Episode 138 Chris Johnson, CompTIA Gaining Trust with Security TrustmarkHosts Brian Doyle Tim McNeil Robb Rogers Guests Chris Johnson CompTIA Share Episode Instagram Facebook LinkedInAbout This EpisodeChris Johnson is a cybersecurity compliance...
A-Jay Orr Building Opportunity for Veterans in Transition
Episode 137 A-Jay Orr, Simple Plan IT Building Opportunity for Veterans in TransitionHosts Brian Doyle Tim McNeil Robb Rogers Guests A-Jay Orr Simple Plan IT Share Episode Instagram Facebook LinkedInAbout This EpisodeA-Jay Orr, the founder, and CEO of...
EP 136 Roundtable – Five Things on the mind of CIOs in 2023
Episode 136 Roundtable Five things on the mind of CIOs in 2023 Know more about the five things that are on the mind of senior CIOs and MSP experts this 2023Hosts Tim McNeil Robb Rogers Brian Doyle Share Episode Instagram Facebook LinkedInListen on your favorite...