Building out your Battlecard
Battle card is the hub for the rest of your marketing efforts.
Learn more about how to be effective in building your battlecard.
About This Episode
This episode discusses battle cards and how you can equip your team with this sales weapon.
1:30 Robb dives right into the discussion describing what a battle card is for him. He compares battle cards to cliff notes which helped him get through school. He adds that a battle card is something you look at when you’re lost and it enables you to be back on track.
2:14 Tim reminisces about the time when he worked in MSP and tells that he keeps a battle card on his desk every day until his last working day. He also shares that it is beneficial to have a battle card to have a reference guide and keep your head on while doing calls all day.
4:00 Robb answers Brian’s questions “what should go into a battle card?” and “what makes up a good battle card?” He narrates what he thinks are the most important things you should have in your battle card.
11:05 Brian describes the One Sentence Hook as a “power statement”. Robb agrees with what Brian says and elaborates that the goal is to open up a conversation and connect with people with just one sentence.
16:45 Tim shares his thoughts about brand pillars. He says that as an MSP, something you should understand is what you bring to the table compared to your competitors.
22:55 Battle card is the hub for the rest of your marketing efforts and this is where it all starts. Everything else is built from here.
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